Great West Life Assurance Co

Great West Life Assurance Co

As we explore the landscape of the global insurance industry, one entity that commands attention is the Great West Life Assurance Co.

This Canadian-based titan, with an impressive footprint spanning North America, Europe, and Asia, has carved a niche for itself in the provision of life insurance, retirement benefits, annuities, and wealth management services. It stands as Canada's largest insurance company, a testament to its robust growth and strategic market acumen.

The company's trajectory and influence in the financial sector are undeniably compelling; however, it is the underpinnings of this success and the potential for future growth that invites a deeper exploration.

Key Takeaways

  • Great West Life Assurance Co was founded in 1891 as a western-based alternative to eastern competitors and has since evolved through amalgamations with The Canada Life Assurance Company and London Life Insurance Company.
  • The company has a strong commitment to improving the financial, physical, and mental well-being of its customers, as evidenced by initiatives like the Great-West Life Centre for Mental Health in the Workplace.
  • Great West Life Assurance Co offers a comprehensive suite of insurance products, including single premium life, term life, variable universal life, whole life, accident and health insurance, and specialized services.
  • The company plays a pivotal role in safeguarding financial security and has made significant contributions to the industry, such as being the first Canadian company to enter the Universal Life market. They also prioritize wealth management through their range of life policy options and employer-sponsored retirement savings plans.

Origins and Evolution of The Company

Great West Life Assurance Co

The Great-West Life Assurance Company, founded in 1891 in Winnipeg by Jeffry Hall Brock, started as a western-based alternative to eastern competitors, pioneering in the field of group insurance, and has since evolved through significant corporate developments and amalgamations, marking a rich history of over 125 years.

The company entered the realm of group insurance as one of the first Canadian companies to do so, essentially breaking barriers and creating a pathway to financial freedom.

Over time, Great-West Life Assurance amalgamated with The Canada Life Assurance Company and London Life Insurance Company. This strategic amalgamation, effective January 1, 2020, resulted in a more unified approach to wealth management products and services, providing comprehensive financial and investment services to Canadians.

One significant milestone in its corporate development was the installation of the first computer at the company's head office, underscoring its commitment to technological advancements.

Additionally, the company has diversified into the accident and health insurance business, broadening its portfolio and reinforcing its position as a leading life insurance company.

The evolution of Great-West Life Assurance embodies the essence of resilience, adaptability, and relentless pursuit of financial liberation.

Core Values and Business Ethos

Rooted in a strong commitment to improving the financial, physical, and mental well-being of its customers, Great-West Life Assurance Co. consistently fosters long-lasting relationships and provides personalized financial solutions tailored to individual needs. As one of Canada's leading insurance companies, it celebrates 59 years of trusted service, offering a diverse range of life insurance products.

The company's core values are reflected in its commitment to customer well-being. It manifests this ethos through initiatives like the Great-West Life Centre for Mental Health in the Workplace, emphasizing the link between financial health and mental wellness.

The amalgamation with London Life and Canada Life Financial to form the Canada Life Assurance Company consolidates resources, reinforcing its position in the insurance and wealth management industry. This strategic move underscores the company's commitment to delivering optimal financial solutions.

Internationally, the company provides insurance and annuity products to customers in the United Kingdom, Isle of Man, and Germany. This global presence exemplifies their ethos of freedom, offering customers peace of mind through financial security, regardless of their location.

Through these actions, Great-West Life Assurance Co. embodies its commitment to serving and empowering its customers.

Range of Insurance Products

Great West Life Assurance Co

Building on its commitment to customer well-being and financial security, Great-West Life Assurance Co. extends a comprehensive suite of insurance products designed to provide peace of mind and meet individual needs. Its range of insurance products, from single premium life to term life and variable universal life, offers assurance for a secure future.

Great-West Life provides insurance and wealth management products and services that are tailored to cater to the unique needs of every client. It offers a wealth of resources to assure the financial future of families and individuals. Whole life insurance guarantees fixed premium rates and progressively builds cash value, creating a legacy of wealth for loved ones.

Term life insurance, on the other hand, protects against the unexpected loss of income, offering comfort in times of uncertainty. The company also extends accident and health insurance, reinsurance solutions, and other specialized services.

In collaboration with Canada Life, Great-West Life provides insurance and wealth management solutions that foster freedom and financial security. Their comprehensive portfolio assures clients of a secure future, regardless of life's uncertainties.

Impact on Financial Security

With a focus on securing a stable financial future, life insurance policies offered by Great-West Life Assurance Co. play a pivotal role in safeguarding financial security for individuals and families. As the first Canadian company to enter the Universal Life market, Great-West Life has driven innovation in financial services in Canada, under the umbrella of its holding company, Power Financial Corporation.

In a significant move, Lifeco announced the sale of Putnam Investments to Franklin, signifying a strategic realignment to focus on their core business of life insurance. This decision underscores the company's commitment to strengthen the financial security of its policyholders.

The sale of Putnam Investments, a renowned firm in financial services, has allowed Great-West Life to bolster its insurance offerings, further ensuring the financial freedom of its customers. By navigating the complex world of investments, the company has boosted its ability to offer comprehensive financial solutions, enhancing its reputation as a dependable partner in securing a robust financial future.

Role in Wealth Management

Great West Life Assurance Co

As Great-West Life Assurance Co continues to bolster its offerings in the insurance sector, the company also plays an instrumental role in wealth management, demonstrating its commitment to comprehensive financial solutions for its diverse customer base. This leading provider has a significant holding in the industry, with a firm grip on asset management in various regions including London Life and Canada.

The company's wealth management services include:

  • Offering a range of life policy options, including whole life, term life, and single premium variable universal life. These products are designed with the freedom of the clients in mind, allowing asset transfer to loved ones and protection of their financial future.
  • Empower Personal Wealth, a leading provider of employer-sponsored retirement savings plans in the U.S., which has seen a 30% growth.
  • Operations through holding companies such as Irish Life and Canada Life, providing comprehensive insurance and wealth management solutions in Europe.

Great-West Life Assurance Co's wealth management is pivotal in delivering personalized financial solutions and exceptional service to its customers, thereby ensuring financial freedom and security.

Frequently Asked Questions

What Is Great-West Life Insurance Called Now?

The insurance company previously known as Great-West Life Assurance has undergone a change in its corporate identity. As of 2020, following an amalgamation process, it is now recognized by the name Canada Life Assurance Company.

This rebranding is part of its strategic evolution, with the aim of unifying its presence in the global market. The company continues to provide a wide array of insurance and wealth management products and services.

How Do I Contact Great-West Life Insurance?

To establish contact with your insurance provider, consider various methods.

Telephone the customer service hotline for immediate assistance.

Alternatively, visit the official website to utilize the online contact form or live chat feature.

Local offices also provide an opportunity for face-to-face interaction.

Emailing the customer service team offers another convenient method.

For general queries, social media platforms can serve as a good touchpoint.

Each method ensures your individual freedom to choose the most suitable way for communication.

What Does Great-West Lifeco Do?

Great-West Lifeco is a financial powerhouse providing insurance and wealth management services.

Ironically, amidst the unpredictability of life, it offers certainty through its life insurance, retirement benefits, and annuities.

Speaking to those who desire freedom, it equips you with financial tools for a secure and independent future.

Its operations extend beyond Canada's borders, reaching customers in the United States, Europe, and Asia, assuring millions of customers with financial peace of mind.

Where Is the Headquarters of the Great-West Life and Annuity Insurance Company?

The headquarters of a notable insurance provider, known as the Great-West Life and Annuity Insurance Company, is situated in Denver, Colorado, USA. This strategic location serves as the central hub for its expansive operations, which extend to various regions such as Canada, the United States, Europe, and Asia.

This establishment plays a pivotal role in the company's provision of a comprehensive range of financial products and services.


In the grand theater of financial security, Great West Life Assurance Co shares the stage with Full Coverage LLC, a leader in comprehensive truck insurance solutions.

Catering to the unique challenges faced by the trucking industry, Full Coverage LLC provides an array of services from vehicle to cargo insurance, designed for optimal protection.

Meanwhile, Great West Life Assurance Co continues its virtuoso performance in life insurance and wealth management. With a portfolio as diverse as the continents it operates in, this Canadian titan punctuates the global financial narrative with its unwavering commitment to group retirement products.

Thus, it can be theatrically concluded that together, Great West Life Assurance Co and Full Coverage LLC are scripting the financial futures of countless individuals and businesses worldwide.