Great-West Life Assurance Co, Full Coverage LLC

Great-West Life Assurance Co

As a cornerstone of the Canadian insurance industry, the Great-West Life Assurance Co has emerged as a formidable player globally, with a significant presence in North America, Europe, and Asia.

Its vast array of services include, but are not limited to life insurance, retirement benefits, and wealth management services, catering to a diverse clientele.

The company, rooted in history since 1891, has consistently demonstrated its robust ability to adapt and thrive amidst evolving market conditions and consumer needs.

However, the depth of its impact and the breadth of its influence are often under-appreciated aspects that warrant closer scrutiny.

The following discourse aims to shed light on the company's journey to prominence, its key offerings, and its potential trajectory in the future.

Key Takeaways

  • Great-West Life Assurance Co has a long history, being founded in 1891 by Jeffry Hall Brock.
  • The company has achieved significant expansion through strategic acquisitions, including London Life, Canada Life Assurance Company, Irish Life, and Protective Life Insurance in the United States.
  • With $2.5 trillion in consolidated assets under administration, Great-West Life Assurance Co is a leader in global insurance and financial services.
  • The company offers a wide range of services and products, including life insurance options, retirement benefits solutions, annuities, wealth management, and assurance provided by Protective Life Insurance and Annuity Insurance Company products.

The Foundation of Great-West Life Assurance Co

Great-West Life Assurance Co, Full Coverage LLC

The establishment of the Great-West Life Assurance Co is a tale deeply rooted in strategic acquisitions and the expansion of its product offerings, marking its growth into a globally recognized insurance provider.

The company, under the keen guidance of founder Jeffry Hall Brock, has grown from a single life insurance company to a financial services powerhouse with a diverse range of wealth management products and services.

Key to its growth have been strategic acquisitions, such as those of London Life, Canada Life Assurance Company, and Irish Life. These acquisitions have not only broadened the company's market presence across North America, Europe, and Asia, but also diversified its product portfolio, reinforcing its commitment to delivering financial freedom to its customers.

Moreover, Great-West Life Assurance's financial management expertise is reflected in its $2.5 trillion in consolidated assets under administration. The company, the first Canadian company to pay out $58 billion in benefits to customers in 2022, continues to uphold its founding ethos – to protect and maximize the transfer of assets to loved ones.

This commitment to customer empowerment cements its standing as a leader in global insurance and financial services.

Expanding to International Markets

As Great-West Life Assurance Co ventured into international markets, it prioritized understanding the intricate regulations, cultural nuances, and business practices of its target markets to ensure successful expansion. The first major international move was the acquisition of Protectective Life Insurance in the United States, a deal that marked the company's 59th year in business.

Expansion continued with the acquisition of Canada Life Financial, making it one of the largest life insurers in the world. Another notable move was the sale of Putnam Investments to Franklin, demonstrating Great-West's strategic approach to growth and market positioning.

Great-West, under the umbrella of Power Financial Corporation, also made significant inroads into the Isle of Man and other European markets. In 2020, Lifeco announced its plan to unite Great-West Life, London Life, and Canada Life into one brand, Canada Life, to maximize its market presence.

This strategic multi-market expansion has allowed Great-West to serve a diverse range of customers, providing the freedom of choice for insurance and financial services. The company's successful international expansion demonstrates its ability to navigate complex markets while maintaining its commitment to customer service and integrity.

Key Services and Products

Great-West Life Assurance Co, Full Coverage LLC

Diversification defines Great-West Lifeco's product portfolio, offering an array of financial services and products, including life insurance, retirement benefits, annuities, and wealth management, tailored to meet diverse customer needs. This insurance company is known for its Protective Life Insurance and Annuity Insurance Company products, providing assurance and freedom to its customers.

Great-West Life provides insurance and wealth management solutions that empower individuals to secure their financial futures. They offer a wide range of life insurance options, including whole life, term life, and single premium variable universal life. This breadth of offerings ensures that the company can provide suitable solutions for every stage of life.

Life InsuranceProtection against financial loss resulting from deathProvides financial security, peace of mind
Retirement BenefitsSolutions for saving and investing for retirementEnsures financial freedom in later years
AnnuitiesRegular income stream for a specified periodProvides steady income during retirement
Wealth ManagementComprehensive financial planning and investment managementOptimizes wealth growth and protection

Achievements and Milestones in 2023

Building on its robust portfolio of products and services, Great-West Life Assurance Co marked several notable achievements and milestones in 2023 that underscore its commitment to growth and customer-centric innovation.

As a leading provider in Canada, the company made significant strides in its asset management and investments. In a landmark event, Great-West Life successfully completed the sale of Putnam Investments to Franklin Templeton. This strategic move further consolidated the company's position as a powerhouse in the investment services sector.

Another milestone was the phenomenal growth of Empower Personal Wealth, which saw a 30% increase through a focus on advice and digital tools. Simultaneously, Empower Small Plan sales surpassed $10 billion, demonstrating the company's commitment to providing insurance and wealth solutions that cater to diverse customer needs.

Moreover, Great-West Life's consolidated assets under administration reached an impressive $2.5 trillion. This achievement highlights the firm's strong grip on reinsurance solutions and group insurance, including Universal Life, across London Life and Canada.

These achievements reflect Great-West Life's continuous pursuit of freedom for its customers, providing them with the means to navigate their financial future confidently.

Future Prospects of Great-West Life Assurance Co

Great-West Life Assurance Co, Full Coverage LLC

Looking ahead, Great-West Life Assurance Co is poised for continued growth and success. The company leverages its global presence, diverse product portfolio, and commitment to customer-centric innovation. As a holding company, it provides a variety of management products and services, including accident and health insurance. It made history as the first Canadian company to enter the accident insurance market.

The company's future strategy is designed to help customers achieve financial freedom. It aims to heighten its global reach and influence through its subsidiary, Irish Life. Additionally, it seeks to cater to the evolving needs of its clientele by innovating new life policy options. The company also anticipates further success from its wealth management products and services.

Moreover, Great-West Life Assurance Co's robust financial performance and the sale of its holding, Putnam Investments, to Franklin Templeton signals its strategic capacity to adapt and grow. With its diverse offerings and international presence, the company is well-positioned for future expansion and profitability.

Frequently Asked Questions

What Is Great-West Life Insurance Called Now?

The insurance company previously known as Great-West Life Assurance Co has undergone a rebranding process. It now operates under the name Canada Life Assurance Co.

This name change reflects a unified approach to serving customers, offering a range of insurance and wealth management products. Whether you're seeking insurance, retirement savings plans, or investment solutions, Canada Life Assurance Co strives to meet your needs with the same dedication and excellence as its predecessor.

Great-West Lifeco Is a Financial Services Holding Company.

Indeed, Great-West Lifeco is a prominent financial services holding company. Its broad market presence spans across Canada, the United States, Europe, and Asia.

The company offers an array of services including life insurance, retirement benefits, annuities, and wealth management. With consolidated assets under administration totaling $2.5 trillion, it maintains a strong customer and advisor relationship base.

Great-West Lifeco is dedicated to providing financial security and innovative, personalized solutions to its diverse clientele.

How Do I Contact Great-West Life and Annuity Insurance Company?

To connect with the company in question, explore their official website for customer service details.

You can also dial their hotline for assistance regarding life insurance and wealth management products.

Sign up for their email alerts to stay informed about latest updates.

For personalized advice, establish contact with a financial professional associated with the company.

Their social media platforms also serve as a useful source for news and contact information.

What Is the Life Assurance Fund?

The Life Assurance Fund is a financial reserve, accumulated from policyholders' premiums, established by an insurance company. This fund ensures the company's ability to meet its obligations towards policyholders.

The fund is invested by the insurance company to generate returns and maintain solvency. Its performance directly impacts the firm's stability and reliability, making it critical for the financial security of policyholders.


In conclusion, Great-West Life Assurance Co, a prominent name in the global insurance industry, has a notable history dating back to 1891. Its strategic expansion into international markets and a diverse product portfolio are testament to its resilience and adaptability. The company's significant milestones achieved in 2023 are indicative of its continued growth trajectory. Much like an allegorical phoenix, it continues to rise, offering a promising future in life insurance, retirement benefits, and wealth management domains.

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