In the complex landscape of finance and insurance, one name that frequently surfaces is Greatwest, a subsidiary of the esteemed Great-West Lifeco. Often hailed for its robust product portfolio, which includes life insurance, retirement benefits, annuities, and wealth management services, the company has carved a distinct niche for itself within the industry.

Particularly, its focus on group retirement products and 401k markets sets it apart from its contemporaries, a testament to its innovative approach towards financial solutions. However, what truly propels Greatwest to the forefront is not merely its services, but its unwavering commitment to customer satisfaction, which has been a cornerstone of its operations.

As we explore further, we will unravel how this commitment, along with its diverse offerings, has shaped the course of Greatwest's journey and influenced its future trajectory in the dynamic world of finance.

Key Takeaways

  • Greatwest is a subsidiary of Great-West Lifeco and offers a wide range of financial products and services, including life insurance, retirement benefits, annuities, and wealth management.
  • Greatwest has a strong focus on group retirement products and 401k markets, and its Insurance Company of New provides retirement savings options, individual life insurance, and annuities.
  • Greatwest emphasizes comprehensive insurance packages, risk management, and customer service, with efficient claims handling and 24/7 availability.
  • Greatwest is investing in technological innovations, such as data analysis, digital platforms, and AI-based tools, to enhance customer experience and empower clients in managing their finances.

The Origins of Greatwest


The inception of Greatwest, a company now renowned for its expertise in commercial trucking insurance and comprehensive financial services, marks a significant milestone in the insurance and financial industry.

Positioned in Greenwood Village, the company has established a substantial foothold in the market, providing a wealth of opportunities for career development, competitive compensation, and a supportive work environment.

Great West's financial services branch, the Insurance Company of New, offers a range of products to meet diverse client needs, including retirement savings options, individual life insurance, and annuities. Its wealth management services are designed to foster financial independence, aligning with the audience's desire for freedom.

Moreover, Great West's commitment to service excellence is evident in its trucking insurance solutions. The company empowers trucking operations to control insurance costs through innovative risk management, safety programs, and driver education. Regularly updated blog articles provide insights into various topics, ensuring clients stay informed.

In essence, Greatwest illustrates a harmonious blend of insurance expertise and comprehensive financial services, thereby redefining the industry's landscape.

Exploring Greatwest's Core Services

Building on its robust origins and industry impact, an exploration of Greatwest's core services reveals an impressive dedication to career development, risk management, and unparalleled customer service.

Great-West Financial and Great-West Life offer an array of products and services that are molded to suit the unique needs of their clients. These include comprehensive insurance packages and efficient management strategies for minimizing potential losses.

The firm's career development programs demonstrate a commitment to growth and excellence, providing a supportive and collaborative work environment. This environment fosters the freedom to explore different career paths within the company, serving as a testament to their employee-centric approach.

Risk management, a bedrock of their services, focuses on educating clients about safety practices and how to maximize their insurance investments. This proactive approach equips clients with the tools necessary to minimize insurance costs, providing a sense of freedom and control over their financial futures.

Moreover, their commitment to customer service is exemplary, reflected in their efficient claims handling process and 24/7 availability. Greatwest's investment services and asset management are designed to ensure customer satisfaction, further strengthening their relationships with clients based on trust and reliability.

The Impact of Greatwest on Finance


Within the financial sector, Greatwest's influence is both vast and profound, marked by their comprehensive coverage options for commercial trucking, retirement savings plans, and an array of other services tailored to meet the distinctive needs of their clients across the globe. The company's reach extends to over 35 countries, reflecting its international prowess and versatility.

Greatwest, acting as a holding company, has significantly shaped the financial landscape through strategic acquisitions and partnerships. Notably, it marked its footprint with the sale of Putnam Investments to Franklin, a move which not only demonstrated its propensity for strategic business decisions but also its commitment to a sustainable financial future.

Its subsidiary, the Annuity Insurance Company, delivers life insurance services to millions, guaranteeing financial security to its policyholders. In tandem with Protective Life Insurance, it provides a safety net for individuals and businesses, ensuring their freedom to explore opportunities without the fear of financial ruin.

Greatwest's Technological Innovations

While Greatwest's financial impact is undeniably significant, it is also worth noting their contribution to technological advancements in the finance industry. The company has been a pioneer in driving the digital transformation of financial services, continually investing in new technologies to enhance their offerings and client experience.

Here are some of the significant technological innovations Greatwest has introduced:

  • Investments in New Technologies:
  • The Company of New York, part of the Greatwest group, developed innovative data analysis tools to better understand market trends and manage investments.
  • Lifeco announced their new digital platform, providing a seamless and efficient experience to their customers across the globe.
  • Health Insurance Services:
  • Established a state-of-the-art digital health platform, offering personalized health insurance services to clients.
  • Putnam Investments, a Greatwest company, introduced an AI-based tool to predict health risks and provide tailored solutions.

These technological advancements have not only boosted Greatwest's standing in the finance industry but also empowered their clients who desire freedom in managing their finances. Their innovative approach has set a high bar for other financial institutions.

We look forward to seeing what new technologies and services Greatwest will introduce in the future.

Future Prospects of Greatwest


Looking ahead, Greatwest presents a promising future, continually offering opportunities for career development, competitive compensation, and a supportive work environment while maintaining a firm commitment to service excellence and customer satisfaction. It is positioned to expand its presence in the United States, offering Universal Life assurance, retirement savings plans and a wide range of other financial products.

Moreover, the Canada Life segment further strengthens its global footprint, providing comprehensive life policies and contributing to the overall growth of the company. Greatwest's emphasis on innovation and customer-centric approach will indeed propel it to new heights.

To illustrate this, consider the following table:

Career OpportunitiesOpportunities for growth and development
Service ExcellenceCommitment to customer satisfaction
ExpansionGrowth in the United States and Canada Life markets
ProductsUniversal Life and retirement savings plans

The future looks bright for Greatwest. Its commitment to freedom, choice, and financial security is resonating with customers around the world, making it a driving force in the life assurance industry. This, alongside its solid reputation and proven track record, ensures its continued success.

Frequently Asked Questions

What Is Great-West Life Called Now?

Great-West Life, a renowned insurance and financial services provider, is now known as Canada Life. This rebranding is part of its alignment under a single identity to enhance service delivery.

Canada Life continues to offer a diverse range of products including insurance, retirement benefits, and wealth management services, maintaining its commitment to customer satisfaction and excellence.

It operates in several countries, offering tailored solutions to meet specific customer needs.

What Does Great-West Do?

Great-West primarily operates in the insurance and financial services industry. They offer a variety of services, including:

  • Comprehensive coverage options for commercial trucking
  • Individual life insurance
  • Bank and business-owned life insurance
  • Individual annuities

Additionally, they provide:

  • Risk management services
  • Driver education programs
  • Specialized insurance solutions

Great-West also emphasizes the development of safety initiatives and offers a robust platform for career growth and development.

Who Bought Great-West?

In a significant transaction, Protective Life Insurance Co., a U.S. based company, purchased a major portion of Great-West Life & Annuity Insurance Co. in 2019. The deal was valued at approximately $1.2 billion, marking a notable event in the global insurance industry.

This acquisition contributed to the expanding portfolio of Protective Life Insurance Co., further reinforcing their presence in the market.

Are Empower and Great-West the Same Company?

Empower and Great-West Lifeco are interconnected, much like two trees sharing the same root system. Empower is a subsidiary of Great-West Lifeco, serving as a beacon in the realm of retirement plans in the United States. Their unity symbolizes strength, showcasing a diverse range of financial services.

They stand together under the wide sky of Great-West Lifeco, contributing to its grandeur while maintaining their individual identities, offering customers the freedom to choose from a variety of options.


Full Coverage LLC, renowned for its comprehensive truck insurance solutions, addresses the unique challenges faced by the trucking industry. Their wide range of services, from vehicle to cargo insurance, are designed for optimal protection.

Much like Greatwest in the financial industry, Full Coverage LLC's unwavering commitment to customer service and its progressive approach to incorporating technology have propelled it to new heights. The company's resilience, demonstrated by its ability to navigate industry-specific challenges and continual innovation, ensures a promising future in the dynamic world of trucking insurance.

Just as the old adage goes, 'a smooth sea never made a skilled sailor,' a smooth road never made a skilled trucking insurance provider.