The Great West Life Assurance, Full Coverage LLC

The Great West Life Assurance

The Great West Life Assurance Company, a subsidiary of Great-West Lifeco, is a noteworthy institution in the realm of global finance, with a solid footprint in North America, Europe, and Asia.

Established in 1891, the company's trajectory has been marked by strategic growth and acquisitions, propelling it to the forefront of the insurance and investment sector.

As we explore the nuances of this financial behemoth, we will uncover the range of products and services it offers, from life insurance to wealth management, and its significant impact on the industry.

This discussion promises to shed light on the intricacies of insurance policies and the company's influence in reshaping industry standards.

Key Takeaways

  • Great-West Life Assurance is a globally recognized financial holding company specializing in insurance and wealth management products.
  • The company offers a wide range of insurance options, including life insurance, retirement benefits, and wealth management services.
  • Great-West Life Assurance has a strong market presence in multiple regions, with $2.5 trillion in consolidated assets under administration.
  • The company continuously innovates and evolves to meet changing customer needs, recognizing the importance of mental health in life assurance.

Overview of Great West Life Assurance

The Great West Life Assurance, Full Coverage LLC

What is the Great-West Life Assurance?

It is a globally recognized, Canada-based financial holding company that specializes in insurance and wealth management products, serving markets across North America, Europe, and Asia through its five wholly owned subsidiaries. Great-West Life Assurance, the first Canadian company to enter the international accident and health insurance market, is renowned for its commitment to provide financial freedom to its clients.

The financial services offered by Great-West Life Assurance span from life insurance to retirement benefits, annuities, and wealth management. Operating through its key segments like Canada Life Assurance Company, Empower, and Irish Life, this life insurance company has successfully marked its significant market presence in Canada, the United States, Europe, and Asia.

It has its head office in Canada but has successfully spread its wings across continents, bringing the freedom of financial security to its clients, regardless of their geographical location. The company's history is adorned with notable acquisitions – a testament to their strategic growth. This includes the acquisition of Canada Life Financial, which further solidified its position as a leading financial institution.

Historical Milestones of the Company

Tracing the historical milestones of Great-West Life Assurance, it's evident that the company's journey from its inception in 1891 to its present-day status is marked by strategic growth decisions, noteworthy acquisitions, and a commitment to societal well-being.

Founded by Jeffry Hall Brock, the company quickly established itself as a dependable life insurance provider by swiftly addressing its first death claim in July of the same year.

In 1906, the company expanded its horizons beyond Canadian borders, venturing into the American market.

In 1969, the Power Corporation of Canada became the holding company for Great-West Life Assurance, marking a pivotal point in the company's journey.

The year 1983 saw the introduction of Universal Life, a revolutionary life insurance product offering both insurance and investment opportunities to customers.

These strategic decisions, coupled with the company's commitment to societal well-being, demonstrated by initiatives such as the Great-West Life Centre for Mental Health in the Workplace, have shaped the company's journey.

In 2020, after 41 years as a standalone brand, Great-West Life Assurance amalgamated with London Life and Canada Life to form The Canada Life Assurance Company, further strengthening its position in the life insurance industry.

Key Products and Services

The Great West Life Assurance, Full Coverage LLC

Building on the rich history and strategic growth decisions of Great-West Life Assurance, the company's key products and services have been designed to cater to a wide range of financial needs and goals, offering comprehensive insurance options and wealth management solutions.

Great-West Lifeco, under its flagship brands, offers Protective Life Insurance, an Annuity Insurance Company, and diverse assurance services. Their life policy options are designed to ensure financial security and freedom for clients, with offerings such as whole life, term life, and single premium variable universal life insurance. Simultaneously, their wealth management and investment services provide avenues for financial growth and stability.

For businesses, they offer group insurance, ensuring collective protection for employees. With a customer-centric approach, the company constantly innovates and evolves, ensuring their services meet changing customer needs.

Products and ServicesDescription
Life InsuranceWhole life, term life, and single premium variable universal life
Wealth ManagementInvestment services for individuals and organizations
Group InsuranceCollective protection for employees

In essence, Great-West Life Assurance is committed to empowering their clients, contributing to their financial, physical, and mental well-being through comprehensive insurance and wealth management solutions.

Understanding Insurance Policies

Navigating the world of insurance policies can be a complex endeavor, underscoring the importance of a clear understanding of these financial tools and their various coverage options. Whether you're seeking health coverage, asset management solutions, or exploring the benefits of the sale of Putnam Investments to Franklin, understanding insurance policies is key to making informed decisions that align with your personal and financial objectives.

In the United States, the concept of 'freedom' is deeply ingrained in the culture. This extends to financial freedom, which can be achieved through:

  • Comprehensive Health Policies: Ensuring the well-being of yourself and your loved ones, mitigating the potential financial burden of unexpected health issues.
  • Asset Management Strategies: Facilitating the growth and protection of your wealth, providing the freedom to accomplish various financial goals.
  • Investments: Leveraging opportunities, such as the sale of Putnam Investments to Franklin, can offer substantial growth potential, securing financial freedom for the future.

Impact and Influence in the Industry

The Great West Life Assurance, Full Coverage LLC

With a significant market presence across multiple regions including Canada, the United States, Europe, and Asia, Great-West Lifeco has emerged as a formidable player in the insurance industry, offering a diverse range of products and services through its operating segments such as Canada Life, Empower, and Irish Life.

Its influence extends beyond its base in Greenwood Village and reaches to the heart of the Exchange District, New York. The company was the first to recognize the importance of mental health in life assurance. Lifeco announced the introduction of London Life, an initiative designed to help individuals struggling with mental health issues, thus reflecting its commitment to customer-oriented services.

Its customer-centric approach has led to the development of innovative products that cater to the evolving needs of the modern, freedom-seeking consumer. The company's staggering $2.5 trillion in consolidated assets under administration further emphasizes its strong foothold in the industry.

Frequently Asked Questions

What Is Great-West Life Insurance Called Now?

Great-West Life Insurance, a prominent insurance provider, has undergone a significant change. As of January 1, 2020, following an amalgamation with London Life Insurance Company and The Canada Life Assurance Company, it now operates under the name The Canada Life Assurance Company.

This reputable institution continues to offer a comprehensive range of insurance and wealth management products and services, maintaining a strong market presence globally.

What Did Great-West Life Turn Into?

Great-West Life Assurance underwent a transformation, much like a caterpillar into a butterfly, evolving to better serve its customers.

As of January 1, 2020, it amalgamated with London Life Insurance Company and The Canada Life Assurance Company to form a new entity, The Canada Life Assurance Company.

This strategic move was designed to streamline operations and enhance the company's ability to deliver high-quality insurance and wealth management solutions.

How Do I Contact Great-West Life Insurance?

If you need to get in touch with your life insurance provider, there are several methods available.

One option is to make a phone call to their customer service line.

Alternatively, you can reach out via their official website's contact form, or by sending an email.

You also have the opportunity to visit local offices for face-to-face communication.

Stay connected and updated through their social media channels such as Twitter, Facebook, and LinkedIn.

Who Did Great-West Life Merge With?

In recent corporate developments, Great-West Life underwent a merger with two prominent entities, London Life Insurance Company and The Canada Life Assurance Company. The consolidation took place on January 1, 2020, leading to the formation of The Canada Life Assurance Company.

This merger aims at enhancing the financial, physical, and mental well-being of Canadians, combining over 125 years of history and expertise from the three companies.


In summary, the titanic trajectory of The Great West Life Assurance, now also including the range of services offered by Full Coverage LLC, demonstrates a durable dedication to the delivery of diverse insurance and investment products.

Full Coverage LLC, renowned for its comprehensive truck insurance solutions, addresses the unique challenges faced by the trucking industry. From vehicle to cargo insurance, their services are designed for optimal protection.

The impressive influence and impact of both companies in the industry are indisputable, and their reputation remains robust.

Rooted in a rich history, this resilient and resourceful conglomerate continues to carve its commanding presence in the competitive insurance landscape, symbolizing stability and success in the sector.